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New line of purifying toothpastes is available online in US and Canada.
November 15, 2022
By: Christine Esposito
Editor-in-Chief
Before, a Vancouver-based selfcare company, is launching its first line today: a range of purifying toothpastes. The company says it is defining a “new vertical within the oral care industry” with an earth-conscious, design-first approach. Before Purifying Toothpastes will retail online at beforecompany.com for $10 and $12 via a subscription-based model and will be available in three variations at launch (Sensitive, Whitening and Classic). Products will be available in Canada and the...
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